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Jose Guzman's Blog


Welcome to my blog, I'm a marketing professional always advocating for maintaining a constant appetite for more knowledge, offering the latest trends, tips, and strategies in marketing. #StayHungry

July 2, 2025

Fast Food at 30,000 Feet? Delta x Shake Shack: A Masterclass in High-Altitude Branding

Delta and Shake Shack turned a burger into a premium brand experience at 30,000 feet and a marketing case worth biting into.
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January 28, 2025

Elon Musk’s X and Visa seal partnership and pursues to become a superapp like WeChat

X partners with Visa to enable instant payments and digital wallets, marking a significant step towards becoming WeChat's Western counterpart.
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September 5, 2024

5 Key Takeaways from Google Day in Guatemala Organized by Growth

Discover five game-changing insights from Google Day Guatemala, including digital advertising dominance, evolving consumer behavior, and the challenge of proving marketing's value to CEOs.
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July 9, 2024

PayPal Ready to Shake Up the Ad Business

PayPal enters the ad business, leveraging transaction data from 400 million users to offer targeted advertising, challenging digital giants.
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May 22, 2024

The Future of TV in Latin America: Changes on the Horizon

The television industry is undergoing global transformations, and Latin America will not be an exception.
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May 16, 2024

How TikTok Proved Us Wrong and Boosted Our Business: Becoming the First TikTok Success Story in Central America

Experimentation and openness drive marketing success, but projecting biases onto the target audience can lead to missed opportunities.
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April 4, 2024

Leading by Embracing Introversion: A Path to Innovation and Creativity

Susan Cain's work reveals introverts' overlooked value. Introversion, distinct from shyness, is about energy sources. Einstein and Rowling utilized solitude for creativity.
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March 15, 2024

The Four-Headed Monster of Digital Transformation: How Latin American Companies Can Prevail

Digital transformation challenges Latin American companies. Despite digital marketing's innovation potential, businesses face change resistance, fear, talent gaps, and silos - a "four-headed monster."
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March 5, 2024

Walmart’s $2.3B Purchase of Vizio: A Strategic Expansion into Advertising

Walmart's $2.3b Vizio acquisition is a visionary advertising leap, aiming to reshape dynamics and challenge giants like Amazon.
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February 18, 2024

Reddit’s $60M Deal: Unnamed AI Giant Gains Access to Train Models with User-Generated Content

Reddit's $60M deal with an undisclosed AI powerhouse has implications for user-generated content and the future of AI innovation.
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February 15, 2024

Zuckerberg’s Take on his Direct Competition: Apple Vision Pro

Zuckerberg praised Quest over Apple's Vision Pro on cost, comfort, brightness; acknowledged eye-tracking. Omitting "metaverse" suggests Meta's strategic shift in VR.
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February 12, 2024

140-Day Countdown: Preparing for the Shift to Google Analytics 4

With Universal Analytics ending in 140 days, businesses must understand the challenges and benefits of transitioning to Google Analytics 4 (GA4).
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February 11, 2024

Winning Big with DoorDash: The Ultimate Super Bowl Ad Sweepstakes

DoorDash's "DoorDash All The Ads" Super Bowl sweepstake offers a viewer the chance to win every product advertised during commercials.
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February 9, 2024

Redefining The Sphere: Pepsi Wild Cherry’s Innovative Las Vegas Campaign

Pepsi Wild Cherry's Las Vegas Sphere campaign with Zach King showcases outdoor advertising's power through creative collaborations to boost brand visibility.
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