MAY 2021 - JUN 2022 - Campus Walter Kissling Gam, Alajuela, Costa Rica
The digital age in which we are immersed is hardly to understand where it is taking us and has generated significant changes in all areas of our lives. As consumers, we are experiencing a power that we have never achieved before. New technologies are transforming the world, redefining consumer expectations and changing the way people live and work.
INCAE Business School, the top business school in Latin America, in collaboration with Harvard Business School Online, designed the Executive Master in Marketing & Digital Transformation, to provide us with comprehensive knowledge that every communication, marketing and sales expert needs to be successful in a highly dynamic and digitalized environment.
2019 - 2019 - Philadelphia, USA.
In this program, we explored the latest emerging commerce and social media technologies, helping to understand and embrace current disruptive innovations in marketing. We gained insight into today’s greatest marketing challenges: how to offer a cohesive experience both online and offline, and how to create content that authentically engages customers.
Additionally, I had the opportunity to interact with Wharton’s top marketing faculty, as well as expert, world-class marketing practitioners who shared their expertise and real-world experience. This Wharton’s program gave me tools to implement right away into actionable strategies.
2018 - 2018 - Cambridge, USA
As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving.
This program delivered the proven frameworks and foundational tools needed to design, implement, and manage a successful digital marketing strategy that achieves business objectives.
2017 - 2017 - Guatemala City
In the Digital Acceleration program they covered the key elements of digital communications, we learned about the networked society, and understand the implications on business, customer growth, and tools & tactics for change.
The class was designed for a broad range of professionals who used communications as a tool for engaging with customers, clients, and building relationships: account managers, copywriters, creative directors, brand/communications/marketing managers, heads of digital/sales/strategy.
2015 - 2017 - Spain
Focused on brand building, marketing campaign planning and analysis, and engaging target audiences through every modern media channel available. Mastered essential analytical, critical-thinking, communication and decision-making skills. Developed critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans.
We were exposed to foundational expertise and deep dives in topics including market research, product management, digital marketing, customer insights, and sales management.
2011 - 2012 - Guatemala City
Acquired the knowledge base that helped me understand how technology can improve the performance of a business or radically change it. I also obtained methodologies required to develop a digital transformation process.
2007 - 2010 - Guatemala City
Having studied Information Technology gave me all the necessary digital criteria to later complement it with Marketing and get the best of both worlds. In the last years of my career I specialized in telecommunications.
