In my opinion, the best Super Bowl advertisement this year comes from DoorDash, a food delivery service similar to UberEats, operating in Australia, Canada, Germany, New Zealand, Japan, and the United States. Beyond the typical celebrity appearances and comedic moments that Super Bowl ads are known for, this time there will be one viewer who will emerge as a real winner because DoorDash announced a sweepstake named “DoorDash All The Ads.” Just as the name suggests, it’s offering one person the chance to literally win EVERYTHING featured during the commercial breaks on Sunday.
The website https://www.doordash-all-the-ads.com/ has already closed submissions and is about to announce the winner who will receive all the products advertised yesterday. To give you an idea of the prizes, they include $20,000 towards a vacation on Booking.com, a one-year subscription to Elf Cosmetics, a BMW i5 M60, a $50,000 down payment for a house on Homes.com, 288 packs of M&Ms, 1,000 Popeyes chicken wings, and many more products from all the advertisers.
In the days leading up to the Super Bowl, this was the teaser that was being advertised:
And here’s a look at the ad that aired yesterday during the Super Bowl with the code to participate, don’t let the thumbnail fool you, it’s a different video from the previous one:
It seems like one of those ideas where you ask yourself, why didn’t I think of that first? Kofi Amoo-Gottfried, CMO of DoorDash, aptly thinks, “We believe there’s no better way to showcase what’s possible with DoorDash than literally delivering all the Big Game ads to one lucky winner.”
We are eagerly waiting to see who will be the fortunate one to win the DoorDash All The Ads sweepstake.
This innovative campaign not only captures the essence of DoorDash’s service capabilities but also cleverly engages a vast audience by intertwining their offering with the excitement of the Super Bowl’s commercial allure. By leveraging the broad appeal of the event’s advertisements, DoorDash brilliantly positions itself within the cultural moment, making its service not just a convenience but a central part of the Super Bowl experience.
This strategy exemplifies a creative approach to marketing, marrying the spectacle of one of the biggest sporting events in the world with a unique promotional opportunity that captures the imagination of viewers and potential customers alike.
You can read the official statement at DoorDash website.
Stay hungry,
Jose Guzmán, an award-winning marketer with 15+ years’ experience, combines his passion for tech and innovation to drive revenue growth and market expansion. With a rich academic background and numerous honors in marketing, he’s deeply committed to continuous learning. In this blog, Jose shares the latest marketing trends, tips, and strategies, inspiring readers to #StayHungry for knowledge.
